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AuthorSmith, Ronald D., 1948-
TitleBecoming a public relations writer [electronic resource] : a writing process workbook for the profession / Ronald D. Smith
Imprint Mahwah, N.J. : Lawrence Erlbaum Associates, 2003
Edition 2nd ed
Connect tohttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=81824
Descript xv, 464 p. : ill. ; 24 cm

CONTENT

Part one -- Principles of effective writing 01 -- 1. Writing ... and what it means to you 03 -- 2. Effective writing 12 -- 3. Communication theory and persuasion 42 -- 4. The writing process 61 -- Part two -- Public relations writing through journalistic media 93 -- 5. News and the public relations writer 95 -- 6. News releases 122 -- 7. Working with the media 159 -- 8. Broadcast media 187 -- 9. Organizational features 206 -- 10. Advocacy and opinion 229 -- Part three -- Public relations writing through organizational media 253 -- 11. Fliers, brochures, and web sites 255 -- 12. Newsletters and corporate reports 275 -- 13. Direct-mail appeals 299 -- 14. Public relations advertising 316 -- 15. Speeches and interviews 346 -- Part four -- Pulling it all together 367 -- 16. Information kits 369 -- 17. Writing for news conferences 379 -- Appendix A.A common sense stylebook for public relations writers 395 -- Appendix B. Copy editing 411 -- Appendix C. Careers in public relations 413 -- Appendix D. Professional organizations 421 -- Appendix E. Ethical standards


Public relations -- Authorship English language -- Written English Public relations Electronic books.



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