AuthorHughes, Arthur Middleton
TitleThe customer loyalty solutio [electronic resource]n : what works and what doesn't in customer loyalty programs / by Arthur Middleton Hughes
Imprint New York : McGraw-Hill, [2003]
Connect tohttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=82729
Descript xix, 364 p. : ill. ; 24 cm

SUBJECT

  1. Database marketing
  2. Customer loyalty programs
  3. Electronic books.