A branded world [electronic resource] : adventures in public relations and the creation of superbrands / Michael Levine

Author	Levine, Michael, 1954-
Title	A branded world [electronic resource] : adventures in public relations and the creation of superbrands / Michael Levine
Imprint	Hoboken, N.J. : J. Wiley, c2003
Connect to	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=82573
Descript	xi, 260 p. ; 24 cm

Brand name products -- United States Public relations -- United States Electronic books.

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