Annual Member
| Author | Kotler, Philip |
|---|---|
| Title | Marketing insights from A to Z [electronic resource] : 80 concepts every manager needs to know / Philip Kotler |
| Imprint | Hoboken, N.J. : John Wiley & Sons, c2003 |
| Connect to | http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=82571 |
| Descript | xviii, 206 p. ; 24 cm |
