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AuthorBamford, James D., 1965-
TitleMastering alliance strategy [electronic resource] : a comprehensive guide to design, management, and organization / James D. Bamford, Benjamin Gomes-Casseres, Michael S. Robinson
Imprint San Francisco, Calif. : Jossey-Bass, c2003
Connect tohttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=82074
Descript xiv, 410 p. : ill. ; 24 cm

CONTENT

Introduction: what is alliance strategy? -- Envisioning collaboration -- Finding joint value -- Managing risk -- Entering emerging markets -- Putting strategy before structure -- Collaborating with competitors -- Crafting the agreement: lawyers and managers -- Negotiating the deal -- Relationship management -- Governing collaboration -- Making joint decisions -- Managing without control -- Alliance staffing -- Roles of the alliance manager -- Life as an alliance manager -- Why joint ventures die -- Graceful exit -- Constellation strategy -- Constellation governance -- Constellation dynamics -- Reaching every pocket: Coca-Cola -- Network effects: Visa International -- From local to global: Colliers International -- Leading wagon trains: western wisdom -- Growth of alliance capabilities -- Alliances across the corporation: Unisys -- Training for collaboration -- Grandmasters at the extremes -- Order out of chaos: Lotus development -- From art to science: FedEx -- an army of diplomats: Eli Lilly


Strategic alliances (Business) Strategic alliances (Business) -- Case studies Electronic books.



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