Introduction: what is alliance strategy? -- Envisioning collaboration -- Finding joint value -- Managing risk -- Entering emerging markets -- Putting strategy before structure -- Collaborating with competitors -- Crafting the agreement: lawyers and managers -- Negotiating the deal -- Relationship management -- Governing collaboration -- Making joint decisions -- Managing without control -- Alliance staffing -- Roles of the alliance manager -- Life as an alliance manager -- Why joint ventures die -- Graceful exit -- Constellation strategy -- Constellation governance -- Constellation dynamics -- Reaching every pocket: Coca-Cola -- Network effects: Visa International -- From local to global: Colliers International -- Leading wagon trains: western wisdom -- Growth of alliance capabilities -- Alliances across the corporation: Unisys -- Training for collaboration -- Grandmasters at the extremes -- Order out of chaos: Lotus development -- From art to science: FedEx -- an army of diplomats: Eli Lilly