AuthorHaig, Matt
TitleBrand failures [electronic resource] / Matt Haig
Imprint London ; Sterling, VA. : Kogan Page, 2003
Connect tohttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=81881
Descript viii, 310 p. ; 24 cm

SUBJECT

  1. Brand name products -- Marketing
  2. Brand loyalty
  3. Brand choice
  4. Electronic books.