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AuthorHaig, Matt
TitleBrand failures [electronic resource] / Matt Haig
Imprint London ; Sterling, VA. : Kogan Page, 2003
Connect tohttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=81881
Descript viii, 310 p. ; 24 cm

Brand name products -- Marketing Brand loyalty Brand choice Electronic books.



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