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AuthorLevine, Robert V
TitleThe power of persuasion [electronic resource] : how we're bought and sold / Robert Levine
Imprint Hoboken, N.J. : John Wiley & Sons, c2003
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Descript ix, 278 p. ; 25 cm


The illusion of invulnerability or, how can everyone be less gullible than everyone else? -- Who do we trust? experts, honesty, and likability or, the supersalesmen don't look like salesmen at all -- Killing you with kindness or, beware of strangers bearing unexpected gifts -- The contrast principal or, how black gets turned into white -- $2 + $2 = $5 or, learning to avoid stupid mental arithmetic -- The hot button or, how mental shortcuts can lead you into trouble -- Gradually escalating the commitments or, making you say yes by never saying no -- Winning hearts and minds or, the road to perpetual persuasion -- Jonestown or, the dark end of the dark side of persuasion -- The art of resistance or, some unsolicited advice for using and defending against persuasion

Persuasion (Psychology) Electronic books.


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