AuthorSchmetterer, Bob
TitleLeap [electronic resource] : a revolution in creative business strategy / Bob Schmetterer
Imprint Hoboken, N.J. : Wiley, c2003
Connect tohttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=81962
Descript xii, 241 p. : ill. ; 24 cm

SUBJECT

  1. Marketing -- Planning
  2. Advertising -- Planning
  3. Strategic planning
  4. Business planning
  5. Industrial management
  6. Electronic books.