AuthorBoyett, Joseph H
TitleThe guru guide to marketing [electronic resource] : a concise guide to the best ideas from today's top marketers / Joseph H. Boyett and Jimmie T. Boyett
Imprint Hoboken, N.J. : John Wiley & Sons, c2003
Connect tohttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=81940
Descript xiv, 252 p. : ill. ; 24 cm

SUBJECT

  1. Marketing
  2. Electronic books.