Sales promotion [electronic resource] : how to create and implement campaigns that really work / Roddy Mullin and Julian Cummins

Author	Cummins, Julian
Title	Sales promotion [electronic resource] : how to create and implement campaigns that really work / Roddy Mullin and Julian Cummins
Imprint	London : Kogan Page, 2002
Edition	3rd ed
Connect to	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=81172
Descript	xvi, 256 p. : ill. ; 24 cm

Sales promotion Marketing Electronic books.

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