AuthorMickey, Thomas J
TitleDeconstructing public relations [electronic resource] : public relations criticism / Thomas J. Mickey
Imprint Mahwah, N.J. : Lawrence Erlbaum Associates, Publishers, 2003
Connect tohttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=79429
Descript vii, 167 p. : ill. ; 23 cm

CONTENT

Why Deconstruct? -- Cultural Studies Approach -- Alcohol as Medicine -- Representation of Woman -- Selling the Internet -- Garden According to Martha Stewart -- A Community Relations Campaign -- The Language of Mental Illness -- The Ideology of an AIDS Prevention Campaign -- The Monet Exhibit -- Olympic Gold


SUBJECT

  1. Public relations
  2. Deconstruction
  3. Electronic books.