Author | Strauss, Steven D., 1958- |
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Title | The business start-up kit [electronic resource] / Steven D. Strauss |
Imprint | Chicago : Dearborn Trade, c2003 |
Connect to | http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=80629 |
Descript | x, 275 p. ; 23 cm |
Business overview -- The home-based business advantage -- Buying franchises and other businesses -- Preparation, production, and distribution -- Planning your business -- Choosing great names and locations -- Licenses, permits, and business formation -- Outfitting the office -- Show me the money -- Creating a great image -- Let the numbers do the talking -- Law, taxes, and insurance -- Bootstrap financing -- Setting up shop at bargain prices -- Growing your business without big bucks -- Successful advertising strategies -- Successful marketing strategies -- Caring for customers and employees -- Business jujitsu -- Business success secrets