How a Texas entrepreneur built a global company on the philosophy of "everyone wins." -- Character counts : lessons from the master herself -- Create and maintain a common bond -- You're going forward, or you're going back : create your own future -- Make me feel important! -- A pink cadillac in every garage : motivate others with recognition and celebration -- The heritage department : never leave your values -- A laurel sat upon, wilts : innovate or evaporate -- God, family, and work : foster balance -- Have a higher purpose -- OK never does it : you've got to be great! -- The golden rule and Mary Kay's leadership practices -- Walk the talk, all the way to china