AuthorMcKean, John, 1956-
TitleCustomers are people- [electronic resource] : the human touch / John McKean
Imprint Chichester : Wiley, 2003, c2002
Connect tohttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=81185
Descript x, 313 p. : ill. ; 24 cm

SUBJECT

  1. Customer relations
  2. Relationship marketing
  3. Electronic books.