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AuthorPerloff, Richard M
TitleThe dynamics of persuasion [electronic resource] : communication and attitudes in the 21st century / Richard M. Perloff
Imprint Mahwah, N.J. : Lawrence Erlbaum Associates, 2003
Edition 2nd ed
Connect to
Descript xvi, 392 p. : ill. ; 24 cm

Persuasion (Psychology) Mass media -- Psychological aspects Attitude change Electronic books.


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