AuthorPerloff, Richard M
TitleThe dynamics of persuasion [electronic resource] : communication and attitudes in the 21st century / Richard M. Perloff
Imprint Mahwah, N.J. : Lawrence Erlbaum Associates, 2003
Edition 2nd ed
Connect tohttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=79449
Descript xvi, 392 p. : ill. ; 24 cm

SUBJECT

  1. Persuasion (Psychology)
  2. Mass media -- Psychological aspects
  3. Attitude change
  4. Electronic books.