Psychology of evaluation: an introduction / Jochen Musch, Karl Christoph Klauer -- PART I: MECHANISMS, BOUNDARY CONDITIONS, AND THEORIES OF AUTOMATIC EVALUATION -- Affective priming: findings and theories / Karl Christoph Klauer, Jochen Musch -- "Meddling-in" of affective information: a general model of automatic evaluation / Dirk Wentura, Klaus Rothermund -- Reverse priming: implications for the (un)conditionality of automatic evaluation / Jack Glaser -- Hidden vicissitudes of the priming paradigm in evaluative judgment research / Klaus Fielder -- PART II: EVALUATIVE JUDGMENTS AND THE ACQUISITION OF EVALUATIONS -- On the acquisition and activation of evaluative information in memory: the study of evaluative learning and affective priming combined / Dirk Hermans, Frank Baeyens, Paul Eelen -- Constructive nature of automatic evaluation / Melissa Ferguson, John Bargh -- Hedonic marking of processing fluency: implications for evaluative judgment / Piotr Winkeilman ... [et al.] -- PART III: INDIVIDUAL DIFFERENCES AND INDIRECT MEASURES OF EVALUATION -- Structural analysis of indirect measures of attitudes / Jan De Houwer -- Beyond verbal self-report: priming methods in relationship research / Rainer Banse -- Putting process into personality, appraisal, and emotion: evaluative processing as a missing link / Michael D. Robinson, Patrick T. Vargas, Emily G. Crawford -- PART IV: THE ROLE OF EVALUATION IN MOOD, EMOTION AND BEHAVIOR -- What is primed by emotion concepts and emotion words? / Paula M Niedenthal, Anette Rohmann, Nathalie Dalle -- Parallel worlds of affective concepts and feelings / Gerald Clore, Stanley Colcombe -- Motor compatibility: the bidirectional link between behavior and evaluation / Roland Neumann, Jens F่orster, Fritz Strack