TitleTime and media markets [electronic resource] / edited by Alan B. Albarran, Angel Arrese
Imprint Mahwah, N.J. : Lawrence Erlbaum, 2003
Connect tohttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=79424
Descript xi, 177 p. ; 24 cm

SUBJECT

  1. Mass media -- Marketing
  2. Time management
  3. Electronic books.