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AuthorRicci, Ron
TitleMomentum [electronic resource] : how companies become unstoppable market forces / Ron Ricci, John Volkmann
Imprint Boston : Harvard Business School Press, c2003
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Descript xi, 206 p. : ill. ; 22 cm


Why momentum? -- The "billion-dollar formula" -- Building mass -- Gaining speed -- Setting direction -- Postscript : momentum, the dot-com bust, and Enronitis

Marketing -- Technological innovations Internet marketing Brand name products -- Marketing Strategic planning Electronic books.


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