Value-based marketing for bottom-line success [electronic resource] : 5 steps to creating customer value / J. Nicholas De Bonis, Eric Balinski & Phil Allen

Author	DeBonis, J. Nicholas
Title	Value-based marketing for bottom-line success [electronic resource] : 5 steps to creating customer value / J. Nicholas De Bonis, Eric Balinski & Phil Allen
Imprint	New York : McGraw-Hill, c2003
Connect to	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=80493
Descript	xix, 244 p. : ill. ; 25 cm

CONTENT

The business world we have come to know. The view from Pentadigm's world -- Introduction to Pentadigm -- Step 1: discover- understand the customer -- Step 2: commit- commit to the customer -- Step 3: create- create customer value -- Step 4: assess- obtain customer feedback -- Step 5: improve- measure and improve value -- Managing Pentadigm -- Appendix 1: Pentadigm road maps -- Appendix 2: target customer value segment tracer -- Appendix 3: customer lifetime value (CLV) -- Appendix 4: Pentadigm competitive assessment -- Appendix 5: value commitment rating tool -- Appendix 6: developing customer value commitments that are real and superior -- Appendix 7: Pentadigm value-based marketing diagnostic

SUBJECT

Consumer satisfaction
Customer services -- Management
Marketing -- Management
Electronic books.