AuthorNilson, Torsten H., 1949-
TitleCustomize the brand [electronic resource] : make it more desirable and profitable / Torsten H. Nilson
Imprint Chichester : Wiley, 2003
Connect tohttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=79542
Descript xi, 179 p. : ill. ; 22 cm

SUBJECT

  1. Brand name products
  2. Trademarks
  3. Electronic books.