| Author | Nilson, Torsten H., 1949- |
|---|---|
| Title | Customize the brand [electronic resource] : make it more desirable and profitable / Torsten H. Nilson |
| Imprint | Chichester : Wiley, 2003 |
| Connect to | http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=79542 |
| Descript | xi, 179 p. : ill. ; 22 cm |