Author | Nilson, Torsten H., 1949- |
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Title | Customize the brand [electronic resource] : make it more desirable and profitable / Torsten H. Nilson |
Imprint | Chichester : Wiley, 2003 |
Connect to | http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=79542 |
Descript | xi, 179 p. : ill. ; 22 cm |