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AuthorNilson, Torsten H., 1949-
TitleCustomize the brand [electronic resource] : make it more desirable and profitable / Torsten H. Nilson
Imprint Chichester : Wiley, 2003
Connect tohttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=79542
Descript xi, 179 p. : ill. ; 22 cm

Brand name products Trademarks Electronic books.



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