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AuthorBackman, Michael, 1967-
TitleBig in Asia [electronic resource] : 25 strategies for business success / Michael Backman and Charlotte Butler
Imprint Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003
Connect tohttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=75306
Descript xii, 339 p. ; 25 cm

Strategic planning -- Asia Business planning -- Asia International business enterprises -- Asia -- Management Intercultural communication -- Asia Success in business -- Asia Electronic books.



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