AuthorBackman, Michael, 1967-
TitleBig in Asia [electronic resource] : 25 strategies for business success / Michael Backman and Charlotte Butler
Imprint Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003
Connect tohttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=75306
Descript xii, 339 p. ; 25 cm

SUBJECT

  1. Strategic planning -- Asia
  2. Business planning -- Asia
  3. International business enterprises -- Asia -- Management
  4. Intercultural communication -- Asia
  5. Success in business -- Asia
  6. Electronic books.