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AuthorCunningham, Michael J
TitleCustomer relationship management [electronic resource] / Michael J. Cunningham
Imprint Oxford, England : Capstone Pub., 2002
Connect tohttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=71309
Descript 120 p. ; 18 cm

Customer relations -- Management Relationship marketing Customer relations -- Management -- Case studies Electronic commerce Electronic books.



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