AuthorCunningham, Michael J
TitleCustomer relationship management [electronic resource] / Michael J. Cunningham
Imprint Oxford, England : Capstone Pub., 2002
Connect tohttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=71309
Descript 120 p. ; 18 cm

SUBJECT

  1. Customer relations -- Management
  2. Relationship marketing
  3. Customer relations -- Management -- Case studies
  4. Electronic commerce
  5. Electronic books.