Customer relationship management [electronic resource] / Michael J. Cunningham

Author	Cunningham, Michael J
Title	Customer relationship management [electronic resource] / Michael J. Cunningham
Imprint	Oxford, England : Capstone Pub., 2002
Connect to	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=71309
Descript	120 p. ; 18 cm

Customer relations -- Management Relationship marketing Customer relations -- Management -- Case studies Electronic commerce Electronic books.

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