Writing and selling an irresistible proposal -- Your subject hook -- Your title and subtitle -- Your selling handle and the length of your book -- Your book's special features and back matter -- Your all-star foreword and cover quotes -- The markets for your book -- Your book's subsidiary rights and spin-offs -- Your mission statement and platform -- Your promotion plan -- Your promotional partners -- Additional promotional efforts -- Competitive and complementary titles -- Resources you need to complete your book -- Your bio -- Your outline -- Keys for effective outlines -- Outline strategies for six types of books -- Your sample chapter -- Making your proposal stand out -- Getting the words right -- A style guide --From networks to net worth -- Test-Marketing your book -- The mini-proposal -- How an agent can help you -- How and where to submit your query letter and proposal -- An ending prologue

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