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AuthorDe Fleur, Melvin L
TitleTheories of mass communication / Melvin L. De Fleur and Sandra Ball-Rokeach
Imprint New York : Longman, 1982
Edition 4th ed
Descript xiii, 263 p. ; 23 cm


Media and society -- Society and the mass press -- Sociocultural influences on the development of motion pictures -- The social context of the broadcast media -- Emerging media systems -- The nature and consequences of human communication -- Mass society and the beginnings of media theory -- Mass media as social systems -- Encountering the media -- Theories of the effects of media violence -- Basic models of persuasion via the mass media -- Toward an integrated model of mass media effects

Mass Media -- Social aspects -- History Mass Media -- Social aspects -- United States -- History

Communication Arts Library301.16 D313T 1982CHECK SHELVES

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