Theories of mass communication / Melvin L. De Fleur and Sandra Ball-Rokeach
Imprint
New York : Longman, 1982
Edition
4th ed
Descript
xiii, 263 p. ; 23 cm
CONTENT
Media and society -- Society and the mass press -- Sociocultural influences on the development of motion pictures -- The social context of the broadcast media -- Emerging media systems -- The nature and consequences of human communication -- Mass society and the beginnings of media theory -- Mass media as social systems -- Encountering the media -- Theories of the effects of media violence -- Basic models of persuasion via the mass media -- Toward an integrated model of mass media effects
SUBJECT
Mass Media -- Social aspects -- History
Mass Media -- Social aspects -- United States -- History