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AuthorMargolis, Jonathan
TitleGuerrilla marketing for dummies / Jonathan Margolis, Patrick Garrigan ; foreword by Jay Conrad Levinson
Imprint Hoboken, N.J. : Wiley, 2008
Descript xxiv, 351 p. : ill


Part 1: It's a jungle out three - Be a Guerrilla -- Entering the jungle : an introduction to Guerrilla marketing -- Scoping out your options -- Guerrillas plan, too : developing your marketing plan -- Thinking like a guerrilla -- Bringing in the big guns : guerrilla marketing firms -- Part 2: Marketing at street level -- Hitting the street with street teams -- The spectacular! publicity stunts -- Events and experiences -- Part 3: Opportunities all around you : nontraditional media -- Out in the fresh air -- Going indoors -- Using and innovating new media -- Part 4: Driving it home : from the street to your site -- Different methods to online madness -- Creating your online presence -- Getting social -- Part 5: If a tree falls in the woods... the power of the press -- Identifying your outlets -- Becoming a one-person public relations outfit -- Hiring publicists and public relations peeps -- Part 6: You scratch my back -- Meeting of the minds -- Cross-promotional partnerships -- Giving back : adding a cause-related tie-in -- Part 7: The part of tens -- Ten practically perfect campaigns -- Ten reasons we love guerrilla marketing - and why you will, too! -- Ten obstacles to avoid when going guerrilla

Marketing Selling Small business Advertising

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