Strategic management essentials / Charles W.L. Hill, Gareth R. Jones,
Imprint
Nelson : South-Western/Cengage, 2009
Edition
2nd ed
Descript
xvi, 246 p. : ill. ; 26 cm
CONTENT
The strategy-making process for competitive advantage -- Stakeholders, the mission statement, corporate governance, and ethics -- External analysis -- Foundation of competitive advantage -- Positioning of business-level strategy -- Choosing global entry strategies -- Corporate-level strategy -- Implementing change to build a company -- Organization design -- Cases in strategic management: business-level, corporate level, and ethical