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AuthorJones, Gareth R
TitleStrategic management essentials / Charles W.L. Hill, Gareth R. Jones,
Imprint Nelson : South-Western/Cengage, 2009
Edition 2nd ed
Descript xvi, 246 p. : ill. ; 26 cm

CONTENT

The strategy-making process for competitive advantage -- Stakeholders, the mission statement, corporate governance, and ethics -- External analysis -- Foundation of competitive advantage -- Positioning of business-level strategy -- Choosing global entry strategies -- Corporate-level strategy -- Implementing change to build a company -- Organization design -- Cases in strategic management: business-level, corporate level, and ethical


Strategic planning Business planning

LOCATIONCALL#STATUS
Chula Business School Library658.4012 J77S 2009CHECK SHELVES

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