| Author | Jones, Gareth R |
|---|---|
| Title | Strategic management essentials / Charles W.L. Hill, Gareth R. Jones, |
| Imprint | Nelson : South-Western/Cengage, 2009 |
| Edition | 2nd ed |
| Descript | xvi, 246 p. : ill. ; 26 cm |
The strategy-making process for competitive advantage -- Stakeholders, the mission statement, corporate governance, and ethics -- External analysis -- Foundation of competitive advantage -- Positioning of business-level strategy -- Choosing global entry strategies -- Corporate-level strategy -- Implementing change to build a company -- Organization design -- Cases in strategic management: business-level, corporate level, and ethical
| LOCATION | CALL# | STATUS |
|---|---|---|
| Chula Business School Library | 658.4012 J77S 2009 | CHECK SHELVES |
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