Part 1: Background basics and tactics -- What is social media? -- The social media ecosystem -- Say hello to social networking -- Everyone's a publisher -- It's not your father's e-mail -- The world of web pages -- The Internet forum -- The ubiquitous blog -- The wisdom of the Wiki -- A picture is worth a thousand words (Photo sharing) -- Talking about the podcast (Audio create) -- Got audio? (Audio sharing) -- Watch out for Vlogs (Video create) -- Got video (Video sharing) -- Thumbs up for microblogging -- Live from anywhere-it's livecasting -- Virtual worlds-real impact -- Gaming the system : virtual gaming -- RSS-really simple syndication made simple -- Spotlight on search (Search engine optimization) -- Marketing yourself (Search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (Interpersonal) -- Part 2: Tools -- Social networks -- Publish -- Photo -- Audio -- Video -- Microblogging -- Livecasting -- Virtual worlds -- Gaming -- Productivity applications -- Aggregators -- RSS -- Search -- Mobile -- Interpersonal -- Part 3: Strategy -- The four pillars of social media strategy -- Your social media SWOT analysis -- The ACCESS model -- Evaluate and organize existing resources -- Your implementation plan

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