Your great adventure -- Spotting trends and opportunities -- Opportunity selection -- Profiling your target customer -- Reading and beating the competition -- Marketing promotions overview -- Location, location, location -- Start-up concerns and financial projections -- Shaking the money tree -- Legal issues -- Build, maintain, and thrive with a winning team -- Protecting your "baby" and yourself -- Buying a business -- Investigating franchises and franchising -- Pull your plan together -- Fast-start business plan -- Annie's business plan proposal -- Forms, forms, forms

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