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AuthorRyan, J. D. (Joseph Daniel), 1933-
TitleSmall business : an entrepreneur's business plan / J.D. Ryan, Gail P. Hiduke
Imprint New York : South-Western, 2009
Edition 8th ed
Descript xiv, 489 p. : ill. ; 28 cm

CONTENT

Your great adventure -- Spotting trends and opportunities -- Opportunity selection -- Profiling your target customer -- Reading and beating the competition -- Marketing promotions overview -- Location, location, location -- Start-up concerns and financial projections -- Shaking the money tree -- Legal issues -- Build, maintain, and thrive with a winning team -- Protecting your "baby" and yourself -- Buying a business -- Investigating franchises and franchising -- Pull your plan together -- Fast-start business plan -- Annie's business plan proposal -- Forms, forms, forms


Small business -- Management

LOCATIONCALL#STATUS
Chula Business School Library658.022 R988S 2009CHECK SHELVES

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