Author | Ryan, J. D. (Joseph Daniel), 1933- |
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Title | Small business : an entrepreneur's business plan / J.D. Ryan, Gail P. Hiduke |
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Imprint |
New York : South-Western, 2009 |
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Edition |
8th ed |
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Descript |
xiv, 489 p. : ill. ; 28 cm |
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CONTENT
Your great adventure -- Spotting trends and opportunities -- Opportunity selection -- Profiling your target customer -- Reading and beating the competition -- Marketing promotions overview -- Location, location, location -- Start-up concerns and financial projections -- Shaking the money tree -- Legal issues -- Build, maintain, and thrive with a winning team -- Protecting your "baby" and yourself -- Buying a business -- Investigating franchises and franchising -- Pull your plan together -- Fast-start business plan -- Annie's business plan proposal -- Forms, forms, forms
SUBJECT
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Small business -- Management
LOCATION | CALL# | STATUS |
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Chula Business School Library | 658.022 R988S 2009 |
CHECK SHELVES
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