Destination marketing : an integrated marketing communication approach / Steven Pike

Author	Pike, Steven
Title	Destination marketing : an integrated marketing communication approach / Steven Pike
Imprint	Oxford : Elsevier, 2008
Descript	xv, 406 p. ; 25 cm

CONTENT

The study of destination marketing - - Definitions - -Destination marketing organisations - - Organisation structure - - DMO funding - - The role of government - - DMO roles - - Marketing strategy development - - Marketing research - - Destination branding - - Destination image - - Market positioning - - Target markets - - Marketing positioning - - Target ,arlets - - Marketing communications -- Distribution - - Public relations - - Meetings marketing -- Disasters and crises - - Performance metrics

Place marketing Tourism -- Marketing

LOCATION	CALL#	STATUS
Central Library @ Chamchuri 10	G155.A1 P5 2008	CHECK SHELVES

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