Annual Member
| Author | Pike, Steven |
|---|---|
| Title | Destination marketing : an integrated marketing communication approach / Steven Pike |
| Imprint | Oxford : Elsevier, 2008 |
| Descript | xv, 406 p. ; 25 cm |
The study of destination marketing - - Definitions - -Destination marketing organisations - - Organisation structure - - DMO funding - - The role of government - - DMO roles - - Marketing strategy development - - Marketing research - - Destination branding - - Destination image - - Market positioning - - Target markets - - Marketing positioning - - Target ,arlets - - Marketing communications -- Distribution - - Public relations - - Meetings marketing -- Disasters and crises - - Performance metrics
| LOCATION | CALL# | STATUS |
|---|---|---|
| Central Library @ Chamchuri 10 | G155.A1 P5 2008 | CHECK SHELVES |
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