Office of Academic Resources
Chulalongkorn University
Chulalongkorn University

Home / Help

AuthorMorrison, Alastair M
TitleHospitality and travel marketing / Alastair M. Morrison
Imprint Clifton Park, NY : Delmar/Cengage Learning, c2010
Edition 4th ed
Descript xxv, 786 p. : ill.


Marketing defined -- Marketing hospitality and travel services -- The hospitality and travel marketing system -- Customer behavior -- Analyzing marketing opportunities -- Marketing research -- Marketing strategy: market segmentation and trends -- Marketing strategy: strategies, positioning, and marketing objectives -- The marketing plan and 8 Ps -- Product development and partnership -- People: services and service quality -- Packaging and programming -- The distribution mix and the travel trade -- Communications and the promotional mix -- Advertising -- Sales promotion and merchandising -- Personal selling and sales management -- Public relations and publicity -- Princing -- Marketing management, evaluation, and control

Hospitality industry -- Marketing Tourism -- Marketing

Chula Business School Library647.94 M878H 2010CHECK SHELVES
Central Library (4th Floor)647.940688 M878H 2010CHECK SHELVES

Chulalinet's Book Delivery Request


Office of Academic Resources, Chulalongkorn University, Phayathai Rd. Pathumwan Bangkok 10330 Thailand

Contact Us

Tel. 0-2218-2929,
0-2218-2927 (Library Service)
0-2218-2903 (Administrative Division)
Fax. 0-2215-3617, 0-2218-2907

Social Network


facebook   instragram