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AuthorAmerican School Health Association
TitleStrategies for change : a field guide to social marketing for school health professionals / American School Health Association
Imprint Kent, Ohio : American School Hearth Association , 2004
Descript xi, 62 p. ; 28 cm

CONTENT

Why social marketing? -- Establishing a blueprint for change -- Clarify roles, responsibilities and influence -- Seeing things from the audience's perspectiue -- Crafting your message -- Making the most of your message -- Different ways to use social marketing in schools


Social marketing Health education Health promotion

LOCATIONCALL#STATUS
Central Library : Education Collection613 A512SCHECK SHELVES

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