Annual Member
| Author | Doole, Isobel |
|---|---|
| Title | International marketing strategy : analysis, development and implementation / Isobel Doole and Robin Lowe |
| Imprint | Australia ; [New York] : Thomson, 2004 |
| Edition | 4th ed |
| Descript | xxi, 445 p. : col. ill., col. map ; 28 cm |
| LOCATION | CALL# | STATUS |
|---|---|---|
| Chula Business School Library | 658.848 D691I 2004 | CHECK SHELVES |
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