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AuthorDoole, Isobel
TitleInternational marketing strategy : analysis, development and implementation / Isobel Doole and Robin Lowe
Imprint Australia ; [New York] : Thomson, 2004
Edition 4th ed
Descript xxi, 445 p. : col. ill., col. map ; 28 cm

Export marketing -- Management Export marketing -- Management -- Case studies

Chula Business School Library658.848 D691I 2004CHECK SHELVES

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