Annual Member
| Author | Doyle, Peter, 1943- |
|---|---|
| Title | Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle |
| Imprint | Chichester ; West Sussex : Wiley, c2000 |
| Edition | 2nd ed |
| Descript | xii, 367 p. : ill. ; 26 cm |
Marketing and shareholder value -- The shareholder value approach -- The marketing value driver -- The growth imperative -- Strategic position assessment -- Value-based marketing strategy -- Building brands -- Pricing for value -- Value-based communications -- Value-based marketing in the digital age
| LOCATION | CALL# | STATUS |
|---|---|---|
| Chula Business School Library | 658.8 D754V 2008 | CHECK SHELVES |
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