Value-based marketing : marketing strategies for corporate growth and shareholder value

Title	Value-based marketing : marketing strategies for corporate growth and shareholder value
Author	Peter Doyle
Imprint	Chichester ; West Sussex : Wiley, c2000
Edition	2nd ed
Descript	xii, 367 p. : ill. ; 26 cm

CONTENT

Marketing and shareholder value -- The shareholder value approach -- The marketing value driver -- The growth imperative -- Strategic position assessment -- Value-based marketing strategy -- Building brands -- Pricing for value -- Value-based communications -- Value-based marketing in the digital age

Marketing -- Management Corporations -- Valuation

LOCATION	CALL#	STATUS
Chula Business School Library	658.8 D754V 2008	CHECK SHELVES

Chulalinet's Book Delivery Request