Office of Academic Resources
Chulalongkorn University
Chulalongkorn University

Home / Help

TitleValue-based marketing : marketing strategies for corporate growth and shareholder value
Author Peter Doyle
Imprint Chichester ; West Sussex : Wiley, c2000
Edition 2nd ed
Descript xii, 367 p. : ill. ; 26 cm

CONTENT

Marketing and shareholder value -- The shareholder value approach -- The marketing value driver -- The growth imperative -- Strategic position assessment -- Value-based marketing strategy -- Building brands -- Pricing for value -- Value-based communications -- Value-based marketing in the digital age


Marketing -- Management Corporations -- Valuation

LOCATIONCALL#STATUS
Chula Business School Library658.8 D754V 2008CHECK SHELVES

Chulalinet's Book Delivery Request




Location



Office of Academic Resources, Chulalongkorn University, Phayathai Rd. Pathumwan Bangkok 10330 Thailand

Contact Us

Tel. 0-2218-2929,
0-2218-2927 (Library Service)
0-2218-2903 (Administrative Division)
Fax. 0-2215-3617, 0-2218-2907

Social Network

  line

facebook   instragram