Advanced Web metrics with Google Analytics / Brian Clifton

Author	Clifton, Brian, 1969-
Title	Advanced Web metrics with Google Analytics / Brian Clifton
Imprint	Indianapolis, Ind. : Wiley Pub., c2008
Descript	xix, 364 p. : ill., maps ; 24 cm

CONTENT

Part 1: Measuring success -- Why understanding your web traffic is important to your business -- Available methodologies -- Where Google Analytics fits -- Part 2: Using Google Analytics reports -- Using the Google Analytics interface -- Top 10 reports explained -- Part 3: Implementing Google Analytics -- Getting started -- Advanced implementation -- Best practices configuration guide -- Google analytics hacks -- Part 4: Using visitor data to drive website improvement -- Focus on key performance indicators -- Real-world tasks

Google Analytics Web usage mining Internet users -- Statistics -- Data processing

LOCATION	CALL#	STATUS
Sasin Library	006.3 C639A 2008	CHECK SHELVES

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