Part 1: Measuring success -- Why understanding your web traffic is important to your business -- Available methodologies -- Where Google Analytics fits -- Part 2: Using Google Analytics reports -- Using the Google Analytics interface -- Top 10 reports explained -- Part 3: Implementing Google Analytics -- Getting started -- Advanced implementation -- Best practices configuration guide -- Google analytics hacks -- Part 4: Using visitor data to drive website improvement -- Focus on key performance indicators -- Real-world tasks

1. Google Analytics
2. Web usage mining
3. Internet users -- Statistics -- Data processing