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AuthorSunderland, Patricia L.
TitleDoing anthropology in consumer research / Patricia L. Sunderland and Rita M. Denny
Imprint Walnut Creek, CA : Left Coast Press, 2007
Edition 1st ed
Descript 368 p. : ill. ; 23 cm.

CONTENT

Preface: ethnographic consumer research and anthropological analysis. -- Part I : Introduction. -- Part II : Engaging approaches. -- Part III : Engaging entanglements. -- Part IV : Engaging one another.


Consumers -- Research Business anthropology -- Research

LOCATIONCALL#STATUS
Political Science Library658.834 S958DCHECK SHELVES

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