Doing anthropology in consumer research / Patricia L. Sunderland and Rita M. Denny
Imprint
Walnut Creek, CA : Left Coast Press, 2007
Edition
1st ed
Descript
368 p. : ill. ; 23 cm.
CONTENT
Preface: ethnographic consumer research and anthropological analysis. -- Part I : Introduction. -- Part II : Engaging approaches. -- Part III : Engaging entanglements. -- Part IV : Engaging one another.