Doing anthropology in consumer research / Patricia L. Sunderland and Rita M. Denny

Author	Sunderland, Patricia L.
Title	Doing anthropology in consumer research / Patricia L. Sunderland and Rita M. Denny
Imprint	Walnut Creek, CA : Left Coast Press, 2007
Edition	1st ed
Descript	368 p. : ill. ; 23 cm.

CONTENT

Preface: ethnographic consumer research and anthropological analysis. -- Part I : Introduction. -- Part II : Engaging approaches. -- Part III : Engaging entanglements. -- Part IV : Engaging one another.

Consumers -- Research Business anthropology -- Research

LOCATION	CALL#	STATUS
Political Science Library	658.834 S958D	CHECK SHELVES

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