ผลกระทบของภาวะผู้นำ ความสามารถในการดูดซับความรู้และกลยุทธ์ธุรกิจต่อนวัตกรรมของวิสาหกิจขนาดกลางและขนาดย่อมในประเทศไทย / สุพกาญจน์ วิทยพัธนา = The impact of leadership, absorptive capacity and business strategy on innovation of Thai small and medium enterprises / Supakan Wittayapattana
This study is survey research aiming at are to studying the relationships and the impacts of leadership, absorptive capacity and business strategy on innovation of food industry in Thai small and medium enterprises. The samples of this study are the entrepreneurs or managers of Thai small and medium enterprises. Data collection comprised of in-depth interviews, pilot study and mail survey. The questionnaire was sent to 1,296 companies and 1,227 of them received the questionnaire. There are 138 companies completed and returned the questionnaire, which can be calculated to a response rate of 11.25 %. Data analysis included descriptive statistics and inferential statistics – Pearson Correlation Coefficient, Simple Regression Analysis and Multiple Regression Analysis. The research findings indicate that leadership relate to business strategy which the company applied. Leaderships which are related to 3 generic business strategies are the top management commitment, the internal organizational learning facilitation and the intellectual stimulation, but the intellectual stimulation relate to business strategies less than the other leaderships. For the absorptive capacity, network and alliances with external partner are more related to Cost Leadership strategy and Differentiation strategy than External knowledge environment and R&D Activities but Focus strategy is more related to R&D Activities than network and alliances with external partner and External knowledge environment. For Business strategy is related to Product innovation and Production process innovation. Product innovation relate to Cost Leadership strategy, Differentiation strategy and Focus strategy respectively. At last, Production process innovation relate to Differentiation strategy, Cost Leadership strategy and Focus strategy respectively.
