Annual Member
| Author | Ricci, Ron |
|---|---|
| Title | Momentum : how companies become unstoppable market forces / Ron Ricci, John Volkmann |
| Imprint | Boston, Mass. : Harvard Business School Press, c2003 |
| Descript | xi, 206 p. : ill. ; 22 cm |
Why momentum? -- The "billion-dollar formula" -- Building mass -- Gaining speed -- Setting direction -- Postscript : momentum and, the dot-.com bust, and, later, Enronitis
| LOCATION | CALL# | STATUS |
|---|---|---|
| Chula Business School Library | 658.827 R538M 2003 | CHECK SHELVES |
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