AuthorNewman, Michael
Title22 irrefutable laws of advertising and when to violate them / Michael Newman
Imprint Singapore : John Wiley & Sons (Asia), 2006
Descript xxviii, 266 p. : ill. ; 23 cm

CONTENT

The law of simplicity (Marcello Serpa) -- The law of positioning (Al Ries) -- The law of consistency (Ian Batey) -- The law of selling (Dave Trott) -- The law of emotion (John Shaw) -- The law of experience (Kash Sree) -- The law of relevance (Anne Bologna) -- The law of humor (James Lowther) -- The law of disruption (Jean-Marie Dru) -- The law of Jump (Sebastian Turner) -- The law of fascination (Reg Bryson) -- The law of irreverence (Jim Aitchison) -- The law of taste (Allen Rosenshine) -- The law of topicality (Michael Newman) -- The law of the silver elephant (Graham Warsop) -- The law of the chat (Neil French) -- The law of nice (Jamie Barrett) -- The lore of negativity (Jack Vaughan) -- The law of execution (Mike O'Sullivan) -- The law of evolution (David Lubars) -- The outlaw (MT Rainey)


Advertising Sales promotion

LOCATIONCALL#STATUS
Central Library (4th Floor)659.1 N554TCHECK SHELVES