AuthorSimon, Hermann
TitleManage for profit, not for market share : a guide to greater profits in highly contested markets / Hermann Simon, Frank F. Bilstein, Frank Luby
Imprint Boston, Mass. : Harvard Business School Publishing, 2006
Descript 232 p

CONTENT

Choose profit over market share -- Learn to compete peacefully -- Change the way you form your assumptions -- Use internal data to find profit opportunities -- Uncover preferences and willingness to pay -- Optimize your marketing mix to capture the highest additional profit -- Raise your prices to get the profit you deserve -- Align your incentives to focus on profit -- Get your market communication under control


Profit Profit -- Case studies Industrial management -- Case studies

LOCATIONCALL#STATUS
Sasin Library658.155 S594M 2006CHECK SHELVES