Annual Member
| Author | Simon, Hermann |
|---|---|
| Title | Manage for profit, not for market share : a guide to greater profits in highly contested markets / Hermann Simon, Frank F. Bilstein, Frank Luby |
| Imprint | Boston, Mass. : Harvard Business School Publishing, 2006 |
| Descript | 232 p |
Choose profit over market share -- Learn to compete peacefully -- Change the way you form your assumptions -- Use internal data to find profit opportunities -- Uncover preferences and willingness to pay -- Optimize your marketing mix to capture the highest additional profit -- Raise your prices to get the profit you deserve -- Align your incentives to focus on profit -- Get your market communication under control
| LOCATION | CALL# | STATUS |
|---|---|---|
| Sasin Library | 658.155 S594M 2006 | CHECK SHELVES |
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