Annual Member
| Author | Czinkota, Michael R |
|---|---|
| Title | The export marketing imperative / Michael R. Czinkota, Ilkka A. Ronkainen, Marta Ortiz-Buonafina |
| Imprint | Mason, Ohio : Thomson, 2004 |
| Descript | xiii, 252 p. : ill., map |
The drive to internationalize -- Building the knowledge base: research -- Export modes -- Export intermediaries -- Financial management -- The role of government in international trade -- Export market choice and development -- Product adjustments -- Pricing -- Export channel management -- International transportation and logistics -- Export communication and promotion strategy -- The export marketing plan
| LOCATION | CALL# | STATUS |
|---|---|---|
| Sasin Library | 658.84 C998E 2004 | CHECK SHELVES |
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