AuthorCzinkota, Michael R
TitleThe export marketing imperative / Michael R. Czinkota, Ilkka A. Ronkainen, Marta Ortiz-Buonafina
Imprint Mason, Ohio : Thomson, 2004
Descript xiii, 252 p. : ill., map


The drive to internationalize -- Building the knowledge base: research -- Export modes -- Export intermediaries -- Financial management -- The role of government in international trade -- Export market choice and development -- Product adjustments -- Pricing -- Export channel management -- International transportation and logistics -- Export communication and promotion strategy -- The export marketing plan

Export marketing

Sasin Library658.84 C998E 2004CHECK SHELVES