AuthorBrace, Ian
TitleQuestionnaire design : how to plan, structure, and write survey material for effective market research / Ian Brace
Imprint London : Kogan Page, 2005
Descript xii, 389 p. : ill. + 1 CD-ROM (4 3/4 in.)

CONTENT

Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys


Market surveys -- Methodology questionnaires -- Methodology

LOCATIONCALL#STATUS
Sasin Library658.83 B796Q 2004CHECK SHELVES
Sasin Library658.83 B796Q 2004CHECK SHELVES
Communication Arts Library658.83 B796Q 2006CHECK SHELVES