Title | Global business / Michael R. Czinkota ... [et al.] |
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Imprint |
Fort Worth : Harcourt College Publishers, c2001 |
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Edition |
3rd ed |
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Descript |
xv, 549, [39] p. : ill. (some col.), maps (some col.) ; 26 cm |
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CONTENT
Global business imperative -- Impact of culture on global business -- International economic activity of the Nation: the balance of payments -- Foreign exchange, global financial markets, and the international monetary systems -- Legal political environment of global business -- Organization, management, and control of global business -- Global business and marketing research -- Global business entry -- Marketing mix for products & services -- Physical distribution -- International finance
SUBJECT
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International business enterprises -- Management
LOCATION | CALL# | STATUS |
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Central Library (4th Floor) | 658.049 G562 |
CHECK SHELVES
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