TitleGlobal business / Michael R. Czinkota ... [et al.]
Imprint Fort Worth : Harcourt College Publishers, c2001
Edition 3rd ed
Descript xv, 549, [39] p. : ill. (some col.), maps (some col.) ; 26 cm


Global business imperative -- Impact of culture on global business -- International economic activity of the Nation: the balance of payments -- Foreign exchange, global financial markets, and the international monetary systems -- Legal political environment of global business -- Organization, management, and control of global business -- Global business and marketing research -- Global business entry -- Marketing mix for products & services -- Physical distribution -- International finance

International business enterprises -- Management

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