TitleOnline consumer psychology : understanding and influencing consumer behavior in the virtual world / edited by Curtis P. Haugtvedt, Karen A. Machleit and Richard F. Yalch
Imprint Mahwah, New Jersey : Lawrence Erlbaum Associates, 2005
Edition 1st ed
Descript xx, 551 p.; 23 cm

CONTENT

Community: Ritual behavior and community change -- Published word of mouth -- Understanding pass-along emails -- What, and how, we can learn from online consumer discussion groups -- Advertising: How banner ads affect brand choice without click-through -- Factors affecting click-through rate -- Exploring consumer response to averaging -- Going mobile -- Customization: Online product customization -- Marketing to individual consumers online -- smoother surfing across cultures -- Processes of preference construction in agent-assisted online shopping -- Site design: Effects of visual consistency on site identity and product attitude -- Gendered information processing -- The effect of site design and interattribute correlations on interactive web-based decisions -- Decision making: Is the internet empowering consumers to make better decisions, or strengthening marketers' potential to persuade -- Rationality unbounded -- Consumer relationships with an e-brand -- Finding the best ways to combine online and offline shopping features -- Consumer behavior in online auctions -- The impact of internet use on health cognitions and health behavior -- Research tools and approaches: Experiential ecommerce -- Web-based consumer research


Consumer Behavior Internet Advertising Electronic Commerce

LOCATIONCALL#STATUS
Communication Arts Library658.8342 O58 2005CHECK SHELVES
Chula Business School Library658.8342 O58 2005CHECK SHELVES