Annual Member
| Author | Smith, Ronald D., 1948- |
|---|---|
| Title | Strategic planning for public relations / Ronald D. Smith |
| Imprint | Mahwah, New Jersey : Lawrence Erlbaum Associates, 2005 |
| Edition | 2nd ed |
| Descript | xvii, 382 p.; 24 cm |
Formative research: Analyzing the situation -- Analyzing the organization -- Analyzing the publics -- Strategy: Establishing goals and objectives -- Formulating action and response strategies -- Using effective communication -- Tactics: Choosing communication tactics -- Implementing the strategic plan -- Evaluative research: Evaluating the strategic plan
| LOCATION | CALL# | STATUS |
|---|---|---|
| Communication Arts Library | 659.2 S658S 2005 | CHECK SHELVES |
Office of Academic Resources
Chulalongkorn University
254 Phayathai Road, Pathumwan, Bangkok 10330 Thailand
Library Service 0-2218-2929, 0-2218-2927
Administrative Division 0-2218-2903
Fax. 0-2215-3617
Email 