Title | Public relations in Asia : an anthology / edited by Krishnamurthy Sriramesh |
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Imprint |
Singapore : Thomson Learning, 2004 |
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Edition |
1st ed |
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Descript |
xvii, 341 p.; 23 cm |
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CONTENT
Public relations practice and research in Asia -- Glocalization: public relations in China in the era of change -- Public relations in India -- Public relations in Hong Kong -- Public relations in the Philippines -- Public relations on Taiwan -- Public relations in Saudi Arabia -- Public relations in Malaysia from its colonial past to current practice -- In search of professional public relations: Hong Bo and public relations in South Korea -- The development of public relations in Indonesia -- From propaganda to strategic communication -- Epilogue: the need for multiculturism in public relations education in Asia
SUBJECT
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Public Relation -- Asia
LOCATION | CALL# | STATUS |
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Communication Arts Library | 659.2095 P976 2004 |
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