กลยุทธ์การสื่อสารของกองทัพบกเพื่อสร้างจิตสำนึกสาธารณะ เรื่อง สิทธิมนุษยชนด้านสิ่งแวดล้อม / ลัลธริมา เกื้อสกุล = Communication strategies of Thai army to create a public consciousness on human right in environment / Luntarima Keuasakul
The objectives of this research were 1) to study the communication strategies of Thai Army to create a public consciousness on human right in environment 2) to study the guideline in a public consciousness development on human right in environment 3) to study the participation of the command leader to create a public consciousness on human right in environment 4) to study the awareness leading to behavior on human right in environment 5) to examine the relationships between Thai Army media exposure on human right in environment and the opinion on the communication strategies which Thai Army used to create a public consciousness on human right in environment 6) to examine the relationships between Thai Army media exposure on human right in environment and the awareness on human right in environment 7) to study the relationships between the opinion on the communication strategies which Thai Army used to create a public consciousness on human right in environment and the awareness on human right in environment. The methodology was in depth interview and the questionnaires. This research surveyed only the army private in Bangkok. The results of the study are as follows: The communication strategies of Thai Army to create a public consciousness on human right in environment can be truly used with the army private. There are two main strategies : Learning by doing and training strategies. A variety of training strategies used by Thai Army are military spoken words, rational, reward conferring, and teaching. The guideline to develop a public consciousness on human right in environment significantly emphasizes on more knowledge and evaluation. The participation of the command leader mostly has originated by Thai Army policy Acknowledgement, and the environment topic is the one that the world is talking about much more in the present. In addition, The Army privates have mostly the awareness on human right in environment at the high level. Thai Army media exposure on human right in environment positively correlates withthe opinion on the communication strategies to create a public consciousness on human right in environment and the awareness on human right in environment significantly at 0.01 level. And the opinion on the communication strategies to create a public consciousness on human right in environment positively correlates with the awareness on human right in environment at 0.01 level.
