การสร้างภาพลักษณ์เกี่ยวกับความน่าเชื่อถือของบุคคลในวงการบันเทิงที่เข้าทำงานทางการเมือง / สุภาภรณ์ สุธรรมโกศล = Credibility image building of entertaining professionals who turn to work in political occupation / Supaporn Suthamgosol
The main purpose of this qualitative research was to investigate the process of building a credibility image of entertaining professionals who had turned to work in political occupation. In addition, the study was aimed to survey peoples attitudes toward this issue. Interview and questionnaires data were collected from 23 entertainers who were interested in political work, 30 entertainers who were not interested political work, 30 politicians, and 100 people who worked in other different occupations. The study found that lacking political work experience, entertainers who wanted to work in political career needed to build up their credibility. The study also suggests that they should plan to be actively involved in political activities and community services in order to gain future acceptance and trustworthiness from the people. However, before and after entering the political career, they need to change or adjust their personality to become more credible.
