How we see: To sense, to select, to perceive -- Light -- The eye, the retina, and the brain -- Why we see: What the brain sees: color, form, depth, and movement -- The sensual and perceptual theories of visual communication -- The ethics of what we see: Visual persuasion in advertising, public relations, and journalism -- Images that injure: pictorial stereotypes in the media -- The media through which we see -- Typography -- Graphic design -- Informational graphics -- Cartoons -- Photography -- Motion pictures -- Television and video -- Computers -- World wide web -- The more you know, the more you see

1. Visual Communication