AuthorQuelch, John A.
TitleGlobal marketing management : a casebook / John A. Quelch, Christopher A. Bartlett
Imprint Mason : Thomson/South-Western, c2006
Edition 5th ed
Descript viii, 680 p. : ill. ; 24 cm

CONTENT

Designing strategies for global competition -- Global expansion strategies -- Global marketing programs -- Marketing in emerging markets -- Managing international partners and alliances -- Organizing and managing global marketing operations -- Social enterprise and global marketing


Export marketing -- Management Export marketing -- Management -- Case studies

LOCATIONCALL#STATUS
Central Library (4th Floor)658.84 Q3GCHECK SHELVES
Chula Business School Library658.84 Q3G 2006CHECK SHELVES
Chula Business School Library658.84 Q3G 2006CHECK SHELVES