Annual Member
| Author | Quelch, John A. |
|---|---|
| Title | Global marketing management : a casebook / John A. Quelch, Christopher A. Bartlett |
| Imprint | Mason : Thomson/South-Western, c2006 |
| Edition | 5th ed |
| Descript | viii, 680 p. : ill. ; 24 cm |
Designing strategies for global competition -- Global expansion strategies -- Global marketing programs -- Marketing in emerging markets -- Managing international partners and alliances -- Organizing and managing global marketing operations -- Social enterprise and global marketing
| LOCATION | CALL# | STATUS |
|---|---|---|
| Central Library (4th Floor) | 658.84 Q3G | CHECK SHELVES |
| Chula Business School Library | 658.84 Q3G 2006 | CHECK SHELVES |
| Chula Business School Library | 658.84 Q3G 2006 | CHECK SHELVES |
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