Annual Member
| Author | Hair, Joseph F |
|---|---|
| Title | Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau |
| Imprint | Boston : McGraw-Hill, c2006 |
| Edition | 3rd ed |
| Descript | xxvii, 700 p. : ill. ; 26 cm |
Marketing research for managerial decision making -- Information management for marketing decisions: secondary data sources -- Customer relationship management and the marketing research process -- Exploratory designs: in-depth interviews and focus groups Descriptive research designs: survey methods and errors -- Attitude scale measurements used in marketing research -- Data analysis: multivariate techniques for the research process -- Preparing the marketing research report and presentation
| LOCATION | CALL# | STATUS |
|---|---|---|
| Central Library (4th Floor) | 658.83 H153M 2006 | CHECK SHELVES |
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